IDEA Strategy: Communications

Statement of intent

We will ensure our online and printed communications use inclusive and welcoming language, diverse representation, and meet accessibility requirements. We will seek to make our application processes welcoming, user friendly and inclusive, including to those who are digitally excluded. 

The Hub’s Communication and Engagement Plan outlines the key communication channels, the audiences for communications and the activity timeline for the year from September ‘23 to August ‘24. The Hub website is the main source for key information about the Hub and its activities. It details the Hub’s vision, aims and priorities and the following documents are available to view or download: 

  • Programme of activity 
  • IDEA/ Inclusion strategy 
  • Charging and remissions policy 

The website for Surrey Arts allows parents and carers to carry out a number of transactions including applying for lessons and choir or ensemble membership and hiring an instrument. Both sites signpost ensembles and projects offered by partners and opportunities locally and nationally, for example the National Youth Music Organisations, financial support for music lessons. Also signposted are links to charities offering financial support (as outlined under ‘remissions’, above). 

In addition to the website, bespoke communications can be created, aimed at specific C&YP and their parents/carers, thereby ensuring that targeted opportunities are signposted effectively. Specific campaigns (e.g. Black History Month, Mental Health Awareness week, Pride month, World Music Day), as well as the creation of marketing materials in relevant languages and using appropriate terminology and imagery all reinforce a positive message of inclusivity.